About the Event:

We all know the customer journey is fundamental to encouraging consumers to become customers, and then persuading them to become loyal repeat purchasers.

In this Marketing Week video webinar sponsored by Salesforce, we broach the topic of customer journey mapping with two of the travel industry’s biggest brands. Join Marketing Week editor Russell Parsons, TUI brand and content director Toby Horry, and Virgin Holidays customer communications manager Chris Insall, as they explain:

• The process of mapping the customer journey
• What the challenges are
• How to align your objectives internally
• How to do personalisation well
• How to have more meaningful conversations with customers